Newspaper articles have a peculiar shape. They don’t follow
a clear line of reading logic. They jump their content around
based on interest level.
As soon as a line of information reaches the limit of its
initial attention-getting value, the article jumps to its next
point of content which does have that high initial attention-getting
value. After the article exhausts its points with this very high level
of attention-getting, it moves to a second level of interest.
And how does it organize these next points for presentation? Will it
present these points in the same order as it presented the points of
content at the first level? For example, if the article’s first
sequence went from the president’s dog, to a basketball game, and then
to the first indoor plumbing, will the second level information about
these subjects follow that order?
No. The second level will again follow the order of reader
interest. If the next most interesting point of a secondary
elaboration is about indoor plumbing, that will be the first item of
secondary elaboration, and the dog might come last.
So the inexorable progress of a newspaper article is down the ladder
of interest until it concludes with its most boring point, confusing
the shit out of the reader as it struggles to arrest his attention.